Friday, May 17, 2013

Beastie Boys Adam "MCA" Yauch To Be Honored At 2013 Brooklyn Hip-Hop Festival -2013


9th Annual Brooklyn Hip-Hop Festival Announces Lineup


Pusha T, EPMD, Redman, Dizzy Wright & More To Perform on July 13th
It looks like the 9th Annual Brooklyn Hip-Hop Festival is getting bigger and deffer!  Today, organizers announced additions to the already stellar lineup and calendar of events and I am very proud to be heading up the publicity side for this year’s Festival; as someone who has worked in the industry for years on both sides of the spectrum (as a writer and publicist) and as a fan, I have always appreciated the talent Wes & his staff are able to assemble every year and the lineup for this year is no different. 








 The Brooklyn Hip-Hop Festival is more than a music festival; it’s a celebration of Brooklyn and of Hip-Hop.  Whatever your particular tastes are, there is someone on the bill that fans of all ages can be excited about and the spontaneous nature of the Festival is the epitome of Hip-Hop, as unexpected guests have become part of the Festival’s allure.  Recent festivals have included impromptu performances from Kanye West to Q-Tip who have shown up to support the headliners (mind you, not for one song, but for nearly entire sets).  That spontaneity is sure to emerge this year as well, as with EPMD and Redman on the bill; will the “Hit Squad” reunite? Will Kanye and his G.O.O.D. Music brethren join Pusha T (he is after all dropping his debut solo-LP the Tuesday following the festival) and perform? The possibilities are endless and I am as excited as everyone else to find out.




The Festival will run from July 10th through the 13th and will be headlined by none other than the Funk Doc himself, Redman. Reggie Noble will be joined by the brothers from Brentwood, Long Island, The E Double E and the capital PMD, Erick and Parrish Making Dollars otherwise known as EPMD. Rounding out the headliners are the Bronx born, Virginia bred Pusha T whose album “My Name Is My Name”  drops on July 16th, the Tuesday after the Festival, XXL 2013 Freshman Dizzy Wright, and Brooklyn Soul, jazz, funk and gospel outfit Soul Understated.




Tickets are currently on sale.

BHF Executive Director Wes Jackson, "People like to say we are old school and fine I will admit that the historian in me loves the classics, but what I realized is that canon of classics is growing. Today's new school is tomorrow's old school. By pairing Redman with Pusha with Dizzy I see our past, present and future. Redman is a king. He is a legend. He has been in the game for 23 years, still making records, still rocking shows, still relevant. Rappers could learn a lot from him. When I saw Pusha in Austin for SXSW I realized to the next generation he is the author of their style. He is in the next Hall of Fame class after Red. Pusha and The Clipse have been on the job since 1997. Pusha is the new old school. Dizzy is obviously new school. We must both literally and metaphorically make room for him so hopefully he will join the ranks of Red and Pusha."

In addition to headliners Pusha T, EPMD and Redman, Brooklyn Bodega, producers of the Festival will be paying tribute to Adam Yauch aka “MCA” of the Beastie Boys. The founder of the legendary group passed away last year from cancer and the team at Brooklyn Bodega has wanted to pay their respects since the news broke.

In regards to the tribute, Jackson, “We reached out to [King] Ad Rock [Adam Horowitz] right after MCA passed last year and asked if there was anything we could do to help celebrate the life of his brother.  It was so soon that we were hesitant to even reach out.  We wanted to give them space and time.  We did speak to Cey Adams [longtime Beasties collaborator and friend] and tried to put something together but the timing wasn’t right.  We couldn’t go another year without taking time out to honor what MCA did for our culture and our music.”

On the Final Day of the Festival, July 13th, The Festival will stop for a moment of silence for Yauch and then launch into a tribute curated by Jackson and Bodega DJ, RawBeatz.  Brooklyn Bodega will also release an exclusive mix of Beastie songs of remixes from the “Cookie Puss” days all the way to “Hot Sauce Committee”. 

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The Festival will kick-off on July 10th with its Bodega Education Initiative (BEI), a political forum at The Brooklyn Historical Society. With the upcoming NYC mayoral election Brooklyn Bodega looks to take the time to sit down with the candidates and discuss issue of civic engagement that affects the Hip-Hop community.  We will be discussing the effects of the controversial ‘Stop & Frisk’ policy, arts in our public schools, public performance spaces and what is the city doing to support our the Hip-Hop Committee's vast network of small businesses.

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The ever popular Salute The DJ (STDJ) series will return for 2013. The event which launched in 2010 has been celebrating various aspects of DJ culture and cementing their place in our history.  STDJ salutes Turntablists, Radio DJ’s, crate diggers, and party rockers. DJ Scratch, Rob Swift, DJ Premier, DJ Rhettmatic, Marley Marl, Bobbito Garcia, DJ Spinna and more have graced our stage over the years.

This year the event will be incorporated into the Main Day on July 13th, as its own stage.  Stay tuned for more announcements on the next crop of legendary DJ’s The Festival will salute.

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On Thursday, July 11th our ‘Show & Prove’ series will conclude as the April, May and June Finalists square off to see who will open up the festivities on July 13th.  The April semifinal was such a success that for the 1st time Brooklyn Bodega picked two winners.  The May installment is set for May 23rd and it does not look like picking a winner will be any easier.

For more info and how to submit for the 3rd and final semi-final visit: www.sonicbids.com/brooklynhiphopfestival

 

About The Brooklyn Hip-Hop Festival:
As New York City's largest Hip-Hop cultural event, the Festival showcases the positive aspects of Hip-Hop culture by highlighting Hip-Hop's legacy as an agent of artistic progression, community building and social change.

Since its establishment, the Festival has featured legendary headliners such as Busta Rhymes (2012), Q-Tip (2011), De La Soul (2010), Pharoahe Monch (2009), KRS-ONE (2008), Ghostface Killah (2007), Big Daddy Kane (2006) and Brand Nubian (2005).

The 9th Annual Brooklyn Hip-Hop Festival will take place in venues throughout Brooklyn from July 10th-13th.

For more information, visit www.bkhiphopfestival.com  




WHAT: 9th Annual Brooklyn Hip-Hop Festival - Final Day
WHEN: Saturday, July 13th, 2013
                       


 

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